KFC
When KFC created KFCLimited.com — a quirky online merchandise store with novelties, accessories and apparel inspired by their classic fried fare — they didn’t cut corners. The purpose of the shopping experience, in fact, was to emphasize that KFC does things “the hard way” — either by creating a $20,000 space meteorite carved in the shape of one of their new chicken sandwiches, or selling premium, fashion-forward “Fried Chicken USA” pullover sweatshirts made from the highest quality materials.