Saba Rock is a postage stamp-sized dream of a resort amid the turquoise waters of the British Virgin Islands. But amid this island paradise, the Saba Rock management team had one little problem: Their gift shop wasn’t living up to its surroundings. With only 2 or 3 apparel items purchased per day, they knew changes had to be made.
Their objectives were as follows: As arguably the British Virgin Islands’ best brand, Saba Rock management wanted Saba Rock to actually look that way from a merchandise perspective. They wanted to offer Saba Rock guests meaningful apparel items to make their vacation memories both tangible and lasting. And from a sales perspective, they wanted to triple their gift shop sales volume.
To achieve all this, Saba Rock turned to Golden Goods USA.