The Golden Goods + Dirty & Rowdy partnership stemmed from a need in the market: though Dirty & Rowdy started making wines in 2010, they wouldn’t be able to start selling them until the fall of 2012. (Hey, great wine takes time!)
In the meantime, Dirty & Rowdy still had a rabid anticipation and demand from their customers. Since they didn’t have finished wine to deliver, they knew they had to give their customers something during the long wait. In December 2011, Dirty & Rowdy Family Winery decided the best thing they could do was produce t-shirts with their label designs on them. This would give people something they could touch and feel, as well as a way for them to become walking brand ambassadors.