Small business marketing tips from Golden Goods

Woman in soft t-shirt

Small Business Marketing Tips from Golden Goods™ Okay, so your business may not be as big as you’d like, yet, but that doesn’t mean you shouldn’t market the way big businesses do. Most businesses start out small, and a major reason why they don’t stay that way is ineffective marketing. Sure, you may not be able to afford LeBron James’ or another celebrity endorsement today, but if you play your cards right, there’s no reason why you shouldn’t be able to tomorrow. Here are a few marketing tips from Golden Goods™ that can help you spread brand awareness and
bring in more sales.

First – Do Your Market Research
Do you know your target market? Who is your ideal buyer? Before you decide to employ any strategies to reach your target market, you need to know what, exactly, your target market is. Once you’ve identified your target market and familiarized yourself with your
ideal buyer, you’ll want to take a look at competitors to see what they’re doing and, more importantly, what they’re not doing. If you’re competing with another business for the same market, identify weaknesses in their 1strategies or gaps in the market—gaps you can fill.

Are You Taking Advantage of Email Marketing?
If you have an email address, you likely receive marketing emails from other businesses often. The reason you get them isn’t that the businesses’ owners have nothing else to do, but because email marketing works. Many studies have shown consumers prefer to get emails for brand communications. If it’s what the people want, why not give it to them?

Are You Using Social Media?
Are You Using Social Media? Everyone else is. Social media sites, such as Facebook and Twitter, allow users to boost their posts so that they’re seen by more people. That’s only the tip of the iceberg, though. The real treasure these sites provide is the fact that they allow you to get into the demographics of their site and make sure that your posts reach exactly the type of person you’re aiming for (remember what we said above about your target market?)

Golden Goods™
At Golden Goods™, our goal is to provide you with innovative solutions that allow you to reach your target market in creative, often wearable, ways. If you have a symbol or design as part of your brand (and you should), or you’re interested in other ways of marketing your business using products that people actually want, Golden Goods™ is there for you.
Putting work into your business isn’t going to help you grow unless you know exactly where you need to focus. Let Golden Goods™ help you reach your target market, and watch your business flourish!