Could this be the most sustainable t-shirt on the Planet?

Perhaps you’ve heard the pithy Q&A that goes something like this:

“What’s the least expensive shirt in your closet?”

“It’s the one you wear all the time.”

Hold that thought. We’ll circle back to it.

Sustainability. Earth-friendly. Eco. Empty buzz words no more, the conscious elite and corporate thoughts leaders are now fully awake to the overproduction, overconsumption, and tremendous waste in the textiles industry, with no bigger culprit than the promotional industry.

Arguably the biggest textile target to the environment? Plastisol printing, PVC-based inks that are a known carcinogen, its extract loading up our landfills with toxic sludge that eventually leaches into Mother Earth. Bad for the environment, bad feeling against your skin.

Now, we can talk until we are green in the face about recycled this, or eco-that, yet we would submit these discussions are symptoms of a larger problem, akin to rearranging the deck chairs on the Titanic when scenarios like the below are happening:

AGAST, TRUE STORY – one tech company leaving hundreds of ‘disposable’ trade show shirts on the loading dock because attendees simply said “no thank you.”

Off-brand, off-planet, what are we doing here, folks?

Screen Shot 2015-09-16 at 3.31.37 PM

The waystation for disposable corporate swag on the way to landfill.

 

At Golden Goods, our approach toward sustainability is  only printing with water-based inks, drain-safe on par with the mild household cleaning products in your kitchen cabinet, and offering the option of organic fabrics.

Yet we encourage a more holistic view on this subject, a broader definition of Sustainability: Less waste, more wearability.

So we will now circle back to the question posed at the forefront of this story, and pose a cousin question: “What’s the most sustainable shirt in your closet – Mother Earth’s favorite?”

We would submit it’s the one that never touches Mother Earth, because you passionately wear until it literally falls off your shoulder.

It’s not for us to say whether the answer is ‘Golden Goods’ to the question posed at the beginning, yet customer quotes like this one – “If my house was on fire, and your shirt was by the front door, yes, I would grab it on the way out” – gives us a golden glow that we are part of the sustainability solution, not the problem.
-Jeff Scult